Location: Hampstead
Salary: £30,000 - £35,000 ( Based on Experience and qualifications)
Hours:
Monday to Thursday: 9:00am - 6pm
Friday: 9am - 5:30pm
A Digital Marketing & Content Executive is needed to join a friendly in-house marketing team with an international property consultancy and interior design firm with multiple offices across London, Hong Kong, Singapore, Malaysia, India, and mainland China.
Our client is looking for a digital-first content marketeer to assist the marketing team with the implementation of various elements of the marketing mix.
The ideal candidate should have at least two years of experience working in a digital content and marketing role in the property sector (or a related industry) and have demonstrative skills that they can perform in this role. A grammar test will be given at the interview stage.
ROLE AND RESPONSIBILITIES:
Content Writing
Writing a wide range of content including long-form editorial (blogs, articles, speeches, reports), brand copy (advertising, webpages, emails) to short-form social media content, keeping marketing messages consistent and in line with company voice.
Copywriting, copy editing and proofing - able to write effective and engaging copy encompassing business insight and wider industry research.
Responsible for creating and distributing engaging multiplatform content tailored to our target audiences.
Web Marketing
Website management – work with the digital team to grow organic traffic and generate leads drawing insights from regular reporting and knowledge of website optimisation.
Writing, planning and overseeing the build and maintenance of website content including campaign, promotional, informative and navigation content. Regionalising content where necessary, tailored to specific international audiences.
Monitoring listings on websites & portals, correcting errors and ensuring content is refreshed and updated.
Deliver analysis and insight on published content with recommendations for future content enhancements.
Marketing Collateral
Development of high-quality digital and print marketing collateral, including sales and promotional literature, brochures, leaflets and factsheets – hands-on involvement with writing, conceptualisation, creative direction and execution.
Producing corporate/sales/webinar presentations including webinar speech writing.
Coordination with London branches and international offices, responding to requests for online and offline marketing collateral.
Digital Marketing Campaigns
Work with web agencies to deliver high-performing campaigns to support lead generation, with a focus on planning, concept development and execution.
Ability to take ownership and drive campaigns to market, maximising ROI.
Development of campaign messaging, copywriting and development of content and collateral including advertising creatives, infographics, videos etc.
E-marketing
Developing and executing regular campaign-based emailers and newsletters to our database – including copywriting and creative.
Video Marketing
Scripting & storyboarding of corporate/promotional/informational/social videos including briefing/liaising with photographers/videographers. Working with a video editor on post-production. Amplifying reach of videos.
SKILLS & REQUIREMENTS:
Exceptional written and verbal communication skills in English
A strong track record of delivering new content and marketing materials, with experience in using digital marketing platforms essential
Creative and engaging copywriting skills
Strong experience in the full creative process - briefing, planning, developing, execution and evaluation
Experience working with WordPress, CMS, CRM and e-marketing systems
Working knowledge of design tools including Adobe Creative Suite (Photoshop, InDesign) would be ideal but not essential